Simply Green came to Squeeze Marketing looking to grow their local presence, increase monthly new inquiries, and build out their team with more high quality applicants.
Simply Green grew on their own through the hard work of the founder and owner who began the company as one guy pushing a lawn mower. The company came to Squeeze with multiple crews working and a focus on one successful area of the city. We had the challenge of growing the company to larger scale operations and continuing that momentum and success.
1. Website Design & Development
Simply Green needed website development to better showcase their high quality services, attract and accept applications from prospective team members, and search engine optimization for the website to rank in each different area of the city. The business also needed a robust advertising campaign to attract new customers and website visitors.
from social media
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“Squeeze is a great company to work with! A one stop shop for our marketing needs! Thanks for taking Simply Green to the top of Google rankings!”
– KRYSTA MARSHALL, GENERAL MANAGER
How it started
2. Digital Ad Campaigns & SEO
In order to drive immediate new landscaping leads we began online advertising with Google Search and Google Display. During the ad campaign build out we began Search Engine Optimization to get Simply Green to the top of Google searches for all relevant landscaping keywords.
Our strategy focused on building on the areas where Simply Green traditionally had successful clients and then opening new areas of the city for inquiries one by one, allowing Simply Green to plan for new locations and schedule their work crews efficiently.
3. Seasonal Strategies
As the business grew and added revenue the priorities shifted to a focus on lead quality and hiring new workers. Squeeze began Google and Social Media campaigns focused on incentivizing applications and added an applicant page on the website to support those campaigns. Squeeze employs a seasonal strategy with rotating campaigns that support the different priorities the business has between off season and primary season timing.