Airbox Air Purifiers came to Squeeze with a new product and eCommerce startup project.
Airbox creates commercial-grade products ideal for medical and industrial applications and is categorically the most effective and efficient air purifier on the market. The project included two primary challenges: market education about the product engineering specifications and capabilities; and visual design to support product lines and entice digital traffic. Getting the Airbox project off the ground required E-Commerce Web Design and Development.
1. Website Design & Development
Squeeze built Airbox a completely custom website and dramatically expanded the brand graphics to create a memorable and unique experience for website visitors. The Airbox website features unique customized graphic design, photography and video elements, dynamic/user interactive elements throughout, and industry leading easy-to-manage ecommerce software customized to the client brand and products.
After building a website that best represents Airbox and their offerings, the project goals shifted to driving website traffic and then sales.
commercial product inquiries
from advertising campaigns
social media engagement
“When AIRBOX enlisted the Squeeze Team to basically build our brand from the ground up, they took on the job with confidence and focus. Bringing Air Purifiers to market just before the COVID-19 Pandemic hit the US put our brand into hyperdrive. Squeeze has been able to fine tune our SEO and online presence, driving revenue and quality leads to our website almost daily. Not only are they good at what they do, but they are a fun and engaging group to work with too!”
MEREDITH TEAGUE, PRESIDENT
How it started
2. SEO & Social Media Campaign
In order to drive product sales Squeeze built a Social Media content campaign that focused on educating users on the capabilities of Airbox Air Purifiers. We utilized process explanation graphics, creative statistic and specification descriptions, and engaging media to educate a market on products with an entirely new capability. Concurrently, Squeeze created and performed a National Search Engine Optimization campaign focused on driving website traffic from search engines when users search keywords related to air cleaning, filtration, and purification. The Squeeze team wrote thousands of words of keyword optimized content for the website, social media campaigns, and blog articles for content strategy. Social Media Management, Search Engine Optimization, and Written Content formed the core of our organic website traffic strategy.
3. Digital Advertising Campaign
Immediately after starting SEO and Social Media, Squeeze built digital advertising campaigns to drive new exposure to products and product features. The Airbox advertising strategy includes Google Search, Google Display, and Facebook/Instagram Ad Campaigns. The robust digital advertising plan ramped up over the first months as revenues increased and includes both brand awareness and direct response sales campaigns and varied custom written ad copy.