Branding Creates Trust > Trust Creates Clients > Clients Create Business
Let’s face it. Handing over hard-earned money to someone for a product or service [especially a service] is stressful.
A customer puts a lot of trust in your company when paying hundreds of dollars for your service — many times for a service that they know little about.
Creating a proper brand for your company is the first step towards bridging the “trust gap” between you and your potential client.
Below, Squeeze Marketing answers some questions that we often hear from reluctant business owners about owning a digital presence:
“Why do I need a brand/logo?”
Without even knowing it, every brand, logo, etc., creates an emotional reaction which is hardwired into our brains. These emotions guide us to make our purchasing choices. Having that brand, that story about your business, that catchy logo — it all helps build the trust between your company and the consumer.
“My clients aren’t looking at online reviews or social media for a service/product like mine…”
I will just riddle you with facts about this constant myth (Oracle.com)
80% of consumers research products online every week.
90% of people only look at the first page of Google
70% of people trust the opinions of other consumer reviews online
Consumers will tell an average of 42 people about a good customer experience and 53 about a bad customer experience
3. “I want to, but I dont have the money for that in my budget”
Money is almost always the factor when it comes to small business budgets, and rightfully so. But a common misconception with creating (or updating) a website is that it is too expensive, and the same goes with a branding package.
Squeeze Marketing was created to solve this problem…
After sitting down with our clients, we generally hear a sense of relief. Often times, we can create a five-page, fully-customizable website with all of the information needed to get you up-to-date in the digital world from just $800 - $1,500 based on needs of the company — and we can get it up and running, many times, in just a few weeks.
Our branding package, which includes a personally-designed logo, 500 business cards, a color palette, professional headshots of your employees, and mission and vision statements, is just $499.
Let’s put that into real world dollars and cents — Let’s just say you’re a plumber and the average service costs about $300 — It would take just THREE people to find you online to pay for a website, and potentially gain a new client for life ...
… 81% of new customers are more likely to give a company repeated business after good service.
In closing, we will leave you with this statement that we saw in an article that has always stuck with us…
“The internet never sleeps, and every portal you offer online gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own home.”
Use one of those links below to get in touch with us today if your business needs some juicing — or if you know any great restaurant recommendations, we like to hear those too.
Brian Gargone - (843) 302-6773 // firstname.lastname@example.org
Eric Hinderhofer - (901) 825-8234 // email@example.com
Brian Gargone & Eric Hinderhofer