6 Ways to Increase Brand Awareness on Social Media

Brand awareness is the most basic component that all great marketing strategies are built on. Social media has made increasing awareness even easier and more crucial than ever before. Nowadays on social media, people are tired of hearing the same sales pitches over and over again. Rather, they prefer to see genuine, helpful content posted by businesses and brands that they admire. That is why focus marketing efforts on brand awareness is more important than ever before! Still, creating brand awareness in an effective but genuine way can be a balance that many businesses struggle to find. But there are a few simple things you can be doing to help. Here are our top 6 tips for increasing brand

What is the Best Social Media Platform for My Business?

A rock solid social media strategy is a key factor in all businesses’ success. These days, the average US adult is spending over 2 hours and 30 minutes on social media each day, which makes it clear why this is such a huge opportunity for businesses to capture their audience’s attention. But with so many different social media platforms out there, it can be overwhelming and near impossible to keep up with them all. Thankfully, you’re not expected to be on every social platform. Truly, you will have the best results if you focus your efforts on two or three platforms. Each business is different in how they should approach social media, which is largely dependent on their target audience and h

5 Pro Tips for Successful Organizational Leadership from Home

Working from home can be challenging. It is hard to organize your work schedule around your family and stay on task while so many other things are around to distract you. And it can be even harder to work from home if you are part of the leadership team at your organization. With all of your employees working from home, there needs to be well-defined goals and standards in place as well as strategic lines of communication. Time becomes an even more valuable asset, as you have less of an understanding of your team’s availability. However, there are lots of proactive measures leaders can take to foster productivity and promote employee satisfaction. Here’s our top five strategic tips for succe

Golf Course Case Study: How Businesses Can Evolve to Continue Operations While Also Reducing Virus

Amid all of the current chaos due to the COVID-19 health emergency, businesses are scrambling to figure out how to operate from a distanced environment, while some are opting to stop operations entirely. However, there are quite a few industries that are figuring out how to work effectively during this time, some even at a higher capacity than before. Doctors offices, grocery stores, convenience stores, and hardware stores are all clearly seeing increased traffic, among quite a few other essential businesses. Surprisingly enough, golf courses are another addition to this list that are seeing an increase in business. This is due to their ability to adapt and think beyond the problem to create

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Squeeze Marketing LLC

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Charleston, SC & Greenville, SC

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